usability

Making sure that your customers can easily and successfully complete an online task - be it to obtain information, make contact or ultimately making a purchase – is essential if your website is going to deliver.

Site usability is absolutely key. Every flaw in your website design is a loss of business at some level. Research has shown that if a visitor fails to complete a task on your website just once they are very unlikely to return!

So we can perform usability studies that ensure your site operates at its maximum potential leading to:

  • Increased sales - Usability studies will help you identify and fix problems and drive the right kind of user behaviour. Poor usability means more sales for your competitors!
  • Improved conversion rates - Improving usability means that visitors will be able to buy from your website more easily for example.
  • Improved perception of your brand - A more usable website will have more customers recommending your site.
  • Decreased customer dissatisfaction and churn - Customers are less likely to defect to your rivals if the experience is good, which is crucial as it is much cheaper to retain customers than to acquire new ones. Repeat business = higher profits.
  • Greater reach - Increase revenue by reaching new users who might otherwise have been excluded from your website, due to the way it was designed.
  • Improved search rankings - Many of the principles of good usability will not only make the site more accessible to humans, but also to search engines.
  • Decreased development costs - Assuming you factor usability into the design process, you will be saved the cost of fixing errors further on down the line.
  • Reduced support costs - If your website works properly, and customers can use it easily then there is less need for telephone support service.

Good usability will pay for itself many times over. It has been said that for every £1 you invest in usability you’ll usually get £6 back, provided you implement the suggested improvements to your website.

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