ppc

How do you beat your competitors on the sponsored search results? Answer – a strategic Pay Per Click campaign - a pricing model that guarantees that your website will appear in a list of results for a search queries that have been specified by you. Your website’s ranking is determined on the basis of what you pay so the highest bidder gets the highest ranking.

PPC is essentially a method of advertising your website on search engine results (in the sponsored result listing) where advertisers bid against each other to be the top search result on particular keywords or keyword phrases.

At Xcite part of our internet marketing strategy service offering with regard to PPC extends to:

  • Campaign Review - a full review of your existing Google PPC campaign to identify areas of concern and to recommend and implement remedial actions.
  • Keyword Analysis - a full review of your existing keywords and identification of new keywords with an emphasis on utilising keywords and phrases that represent the best opportunity to convert a visitor into a customer.
  • Ad Copy - implementing revised Ad copy across all campaigns and ad groups to ensure that your key selling points are promoted and that a key call to action is utilised.
  • Ad Groups - the set-up of multiple subject ad groups within your campaigns for improved customer targeting.
  • Keyword Types - implementation of keyword match types across all ad groups, including broad, phrase and negative keywords to improve overall performance.
  • Deep Linking - modification of ad destination URL’s to ensure that the most appropriate landing pages are being utilised.
  • Conversion Tracking - advice on setting up conversion tracking to accurately monitor sales and enquiries generated through your PPC campaign.
  • Reporting - set-up of monthly PPC campaign reporting on your behalf.
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