affiliate marketing

Another effective online marketing discipline is Affiliate Marketing. This is where you place an advert on a third party site and pay a pre-agreed fee when customers are directed from their site to yours. There are numerous ways in which an affiliate marketing agreement can be struck:

  • Pay Per Click (PPC) - you pay every time a user clicks through to your site from the merchant’s site
  • Pay Per Registration (PPR) - The merchant is paid every time a visitor clicks through to your site and registers their details
  • Cost Per Acquisition (CPA) - The merchant is paid when a visitor clicks through to your site and makes a purchase on your site. You can then pay as a percentage of the sale or a pre agreed fix fee.

There are equally numerous ways to advertise your products on other websites although the most simple and effective is to place a standard banner on the merchant’s website advertising targeted messages specific to the merchant’s own audience group. You could also include this same banner in an email marketing campaign.

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