accessibility

‘Accessibility’, as it’s referred to, doesn’t often come up high on the list of client requirements but we feel it’s an important consideration to make. Did you know under the terms of the Disability Discrimination Act 1995 (DDA) UK service providers must make 'reasonable adjustments' to their services - including web sites - to make them accessible: otherwise they could be found to be unlawful?

You need your site to be easily read and understood by all manner of potential clients and customers from all walks of life. Be it text size, image size, use of language or the platform on which the viewer is accessing your information – a correctly designed, developed and edited site should be able to engage with a wide audience spectrum of all abilities using a range of Internet devices.

Did you also know that the combined spending power of the over 50s and disabled communities in the UK is in excess of £225 billion per annum! Surely this audience is a must for your market considerations.

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