Radical Middle Way is a government funded global grassroots initiative providing young Muslims with a social networking platform to debate relevant issues affecting them in today’s society. Members communicate with like minded individuals, learn details of public lectures, seminars, workshops and cultural programmes all of which are grounded in Islamic scholarship, tradition and civilisation.
Xcite Digital is redeveloping the Radical Middle Way site and social networking platform, which already attracts over 20,000 users every month. The new site, scheduled for launch early 2010, will include a multilingual functionality enabling members to communicate around the world in several languages. Xcite Digital will then roll out an online campaign to extend the reach through a combination of SEO, social networking and partnership programmes which target young Muslims (18-30) in the UK.